Brand Recall in the B2B World – What Really Sticks with Clients?

Brand Recall in the B2B World – What Really Sticks with Clients?

Byadmin

In the B2C market, brand jingles, packaging, and influencer tie-ups often do the heavy lifting. But in India’s booming B2B economy, where decisions span months and stakeholders span departments, what really drives brand recall? With sectors like manufacturing, logistics, IT services, and enterprise tech undergoing digital transformation, companies are recalibrating how they build recall. Rather…

The Psychology of Gifting in Business: Thoughtful Gestures Strengthen India’s Client Ties

The Psychology of Gifting in Business: Thoughtful Gestures Strengthen India’s Client Ties

Byadmin

In a landscape where business interactions increasingly hinge on trust and emotional connection, Indian companies are rediscovering an age-old truth: thoughtful corporate gifting can build stronger, more durable client relationships. Today’s corporate gifting goes far beyond merchandise, it’s a strategic, emotionally intelligent gesture that creates bonds and fosters loyalty. In India, where business relationships are…

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